Reset HP Color Laserjet 4550 Printer Page Count

 HP 4550 from HP and it shows up as having a page count of 13k. All the consumables are brand new and I prefer to reset the printer back to a count of 0. Is there a way to reset the page count to the printer being basically rebuilt to "like new" condition? I'm impressed so far but tomorrow will be the real test to see how it does. I heard there is a way to reset these things or "alter" the page count. Thanks for any help.